Nelly Valverde, a retired teacher has
certainly found her next calling -
that calling which surprised her as much as
anyone who knows her well is baking cookies. Not just any cookie though...
alfajores! Alfajores (pronounced AL-FA-HO-RES), are simply two round sweet and
buttery biscuits joined together with delicious 'dulce de leche' (a caramel-like
spread) and covered with powdered sugar. They are a favorite treat in South
America and were really hard to find here in the United States - until now!
Nelly baked her first batch of alfajores as
a reward for her students. "I worked in a lot of different schools",
Nelly says. "This one group of students was so disciplined and willing to
learn; I was so impressed with these kids". So she made them a batch of
cookies as a gift, using a Peruvian recipe, from the land of her birth. The kids went wild
and Nelly knew she was onto something – hence the birth of her company
Nelly’s Alfajores.
With only word-of-mouth advertising, Nelly
was soon making 40 to 50 dozen per day, and her cookies had traveled to New York
City, to Connecticut, to Florida, to California, and beyond.
In early 2007, Nelly decided it was time to
take that next step in sharing her gourmet cookies with a broader audience. In
turn
www.NellysAlfajores.com was born!
So why does Nelly continue to bake these
cookies? She simply says, "I love the reaction I get
when someone tastes them"!